Thursday, 3 December 2009
Makes you Cross
With Christmas approaching, frankly sales have been a bit slow but starting to move. Leaving it to the last minute in the hope of bagging a bagain is OK if you are flexibile. However, the first casualty has emerged, the Cross Affinity fountain pen in Opalescent Black. With an introductory offer of just £50 we had strong demand for this pen but have now been informed that there are no further stocks expected into the UK this side of Christmas. If you're flexible with your colours we should be able to maintain the offer on the blue and red. Keep in touch.
Tuesday, 24 November 2009
A Night at the Opera
Mrs PenFountain and I went for an evening of Romantic Opera at the Yvonne Arnaud Theatre in Guildford yesterday evening. We are not opera buffs but enjoy lighter performances and we were not disappointed. The troupe comprised of 4 outstanding performers from Opera Box ( www.operabox.co.uk ) performing a range of arias from many popular operas together with some less well known pieces. Each was introduced with a brief outline of the plot, the principle characters and the specific setting. There were also amusing anecdotes about specific performances. For me, the highlight of the evening was the performance of Delibes Flower Duet (B.A. Sig. tune!) performed by Soprano, Alicia Fashae and Mezzo-Soprano Jeanette Ager accompanied by a simple piano. Wow!
So, what has this got to do with PenFountain.com? Well, not so much PenFountain, but trading conditions. The couple sitting next to us were regulars and they commented on the low attendance. If I was an optimist, I would say the theatre was one third full…. This was an outstanding performance in an affluent area and yet, even here customers have a mind-set of not spending money.
A number statisticians have identified that there is more disposable income in the economy this year than last, but confidence is at a very low ebb and that is impacting on a willingness to spend. Well, if we don’t start spending soon, choice will be a thing of the past and small businesses will be the first casualties. The choice to go to performances like last night’s will disappear. However, the good news is that there is another performance on Wednesday 25 November 2009. A visit is highly recommended.
So, what has this got to do with PenFountain.com? Well, not so much PenFountain, but trading conditions. The couple sitting next to us were regulars and they commented on the low attendance. If I was an optimist, I would say the theatre was one third full…. This was an outstanding performance in an affluent area and yet, even here customers have a mind-set of not spending money.
A number statisticians have identified that there is more disposable income in the economy this year than last, but confidence is at a very low ebb and that is impacting on a willingness to spend. Well, if we don’t start spending soon, choice will be a thing of the past and small businesses will be the first casualties. The choice to go to performances like last night’s will disappear. However, the good news is that there is another performance on Wednesday 25 November 2009. A visit is highly recommended.
Monday, 23 November 2009
Gift Ideas from PenFountain
Let's try again! In an effort help with those gift ideas for the forthcoming fesitivies we have now included a link to gift ideas pages for your nearest and dearest. I hope they are of help - and it's not just pens.
If you're really stuck you can always give us a call on 01483 278101 and we may be able to help from a few well chosen (but too intrusive!) questions.
If you're really stuck you can always give us a call on 01483 278101 and we may be able to help from a few well chosen (but too intrusive!) questions.
Friday, 20 November 2009
Defending the Independent Retailers
The following press release was published virtually in full in today's Surrey Advertiser!
Major retailers draw life out of village retailing – again
The first salvo in the pre-Christmas price war has been fired by Debenhams today, 17 November. With Christmas approaching the major High Street retailers will once again embark on cynical promotional campaigns effectively drawing the life-blood of custom away from village retailers.
Using headline pricing coupled with financial muscle, the major multiples are able to manipulate pricing to create headlines of UP TO 70% discount for 1 or 2 days only. This guerrilla tactic is enough to engage the national media in speculation about the state of the market or viability of the business in question, further enhancing their already massive press promotion. However, the effect on village shoppers is verging on electric. They leave the community in droves to find that the headline prices are on goods which have not sold well, with the discount diminishing in inverse proportion to the desirability of the item, until the most attractive goods may even be at a premium. In the meantime the ghost towns the shoppers have left are quietly closing down.
The reality is that, in Cranleigh at least, there are a number of shops with equally aggressive pricing and range but without the capacity for promotion. At PenFountain.com in Cranleigh High Street, their prices are consistently discounted by between 10% and 50% with similar stories at Easton Design, Manns, the department store and other village retailers. And yet, the local shoppers treat the offers with greater cynicism than those of the bigger players.
The facts remain. Village independents do not have the resources to promote their offers as effectively as the multiples and yet continue to offer excellent value for money. In the meantime, unable to communicate their offers by anything other than rudimentary window displays and local promotional campaigns, they are likely to be the last to enjoy the popularly predicted green shoots of recovery, in some cases, if it all.
Debenham’s decision has also attracted criticism from the world of fashion with specialist publications expressing the view that this may damage the independent fashion retailers in particular.
Further information:
Bob Melvin
PenFountain.com
202 High Street
Cranleigh
Surrey
GU6 8RL
Tel: 01483 278101
Major retailers draw life out of village retailing – again
The first salvo in the pre-Christmas price war has been fired by Debenhams today, 17 November. With Christmas approaching the major High Street retailers will once again embark on cynical promotional campaigns effectively drawing the life-blood of custom away from village retailers.
Using headline pricing coupled with financial muscle, the major multiples are able to manipulate pricing to create headlines of UP TO 70% discount for 1 or 2 days only. This guerrilla tactic is enough to engage the national media in speculation about the state of the market or viability of the business in question, further enhancing their already massive press promotion. However, the effect on village shoppers is verging on electric. They leave the community in droves to find that the headline prices are on goods which have not sold well, with the discount diminishing in inverse proportion to the desirability of the item, until the most attractive goods may even be at a premium. In the meantime the ghost towns the shoppers have left are quietly closing down.
The reality is that, in Cranleigh at least, there are a number of shops with equally aggressive pricing and range but without the capacity for promotion. At PenFountain.com in Cranleigh High Street, their prices are consistently discounted by between 10% and 50% with similar stories at Easton Design, Manns, the department store and other village retailers. And yet, the local shoppers treat the offers with greater cynicism than those of the bigger players.
The facts remain. Village independents do not have the resources to promote their offers as effectively as the multiples and yet continue to offer excellent value for money. In the meantime, unable to communicate their offers by anything other than rudimentary window displays and local promotional campaigns, they are likely to be the last to enjoy the popularly predicted green shoots of recovery, in some cases, if it all.
Debenham’s decision has also attracted criticism from the world of fashion with specialist publications expressing the view that this may damage the independent fashion retailers in particular.
Further information:
Bob Melvin
PenFountain.com
202 High Street
Cranleigh
Surrey
GU6 8RL
Tel: 01483 278101
Thursday, 19 November 2009
We're part of The Great British Life - Official
The new Great British Life website features lots of info about places to eat, drink, walk, and shop in the great British countryside. The information is drawn from the Archant Publishing county titles which includes our local publication, Surrey Life. It's an interesting pot-puri of items and not overly celeb orientated. And, we're included on the home page!
Cross Jotters & Agendas
We've just taken delivery of a merchandising unit for Cross Agendas and Jotters. They are a lovely looking product but, coming from a pen manufacturer, the paper is OK rather than wow. The actual binders are really good though and if you're thinking about investing, some of the 1846 range is being discontinued and priced accordingly!
Service on the High Street
While we offer discounted fountain pens, both online and retail, we do really enjoy customers coming to the shop to discuss what their requirements are, who the pen is for, and what type of inks they like to use. There is no substitute for ‘road testing’ a fountain pen, especially when the price over the counter is the same as online – we look forward to seeing you!
We are called PenFountain.com - even on the shop front!
We are called PenFountain.com - even on the shop front!
Conway Stewart Limited Editions
Conway Stewart has been criticised for the number of limited edition pens they offer. But, being a company specialising in hand–made pens it makes sense for them to offer ‘limited editions’, unlike other premium brands which offer continuous products with little variation. Recently Conway Stewart has extended this concept with a programme of products in a single special colour scheme, available for one month only and not repeatable, even to special order. The quantity is limited to 50 units and in going down this path, collectors will be able to have a fountain pen which is genuinely a ‘Limited Edition’. The Limited Edition for November 2009 is a beautiful 100 series in Coral Green.
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